This is yuge. UK Business insider has just revealed (archive here) that due to a software error Twitter has been accidentally reporting higher advertising metrics for some video adverts by up to 35%. This led to customers being overbilled, although they have now received refunds. At roughly the same time, the Chief Technology Officer of Twitter Adam Messinger and Vice President of Product Josh McFarland have also announced their departures from the troubled social media network (archive here).

Twitter ad figures in some cases were inflated by up to 35%. This bird is beginning to look a bit, well, deceased. Image used under the Copyright parody exception.
At the same time, on respected analyst Trip Chowdhry at Global Equities Research released a note describing the Twitter as, “toast”, and opining that stock in the company is worth less than $10 (archive here). That note appears to have been issued before the latest revelations. Continue reading